Ordering the Hewson Group Personal Lubricant Report ‘Intimate Moisturiser – Misunderstood and Undersold’
The Report and its associated research is available on a subscription that lasts for one year. It includes the following:
- The main Women Lubricant/Moisturiser Report
- An ongoing provision of Analyst Notes on specific issues that arise from time to time
- Analysis and insight into the Hewson field research that is being conducted in the UK and internationally
- 2 hours telephone access to a Hewson analyst
Who Should Buy this Report?
Major Beauty/Skincare Brands; High End Retailers; Drugstores; Lingerie Manufacture and Retail; Luxury Goods Brands; Health Trusts; Investment Banks; Marketing Agencies.
Intimate Moisturiser – Misunderstood and Undersold costs:
£2,700.00 for a single user licence
£3,700.00 for a site licence
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Intimate Moisturiser – Misunderstood and Undersold
Table of Contents
Part 1 The Editor
Part 2 Acknowledgements
Part 3 Why is Personal Lubricant Important?
Part 4 Introduction
Part 5 Sexual Research – An astonishing lack of reliable sources.
Part 6 Lubricant Market background
Product breakdown by Outlet UK
Part 7 Lubricant research to date
Part 8 Hewson Lubricant Pilot Study 2015-16
Part 9 Hewson Lubricant Main research 2017
Respondent Rating: Pleasure and Psychological Impact
Respondent Rating: Lubricant Influence on Frequency and Variety of sexual activity
Median Frequency of Sexual Activity by respondent age groups
Part 10 The Psychologies of Use and Acquisition
Perceived Arousal from being Wet
Perceived Arousal from Process of Application
Perceived Arousal from associated factors
Importance of Brand or Product
Part 11 Female Pragmatism
As a factor in market dynamics
As a factor in use of lubricant and other sexually related products
Part 12 Sexual Industry Trends 2107
Part 13 Sex Toy Market: An essential Background Understanding
Part 14 Potential Impact of Beauty/Skincare Brands entering the market
Part 15 What will cause Major Brands or Retailers to enter the market?
Part 16 Older Women: Sexual Behaviours and Insights into wider consumer issues
Annex 1 Analysis of Respondent data (updated from time to time)
Annex 2 Representative sample of Respondent Answer Sets (Updated)
Annex 3 Analyst Notes on Issues arising from the Research (Issued bi-weekly)