Analyst Notes

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Analyst Notes

The research resulting from Women Sex and Shopping (WSS) is reported to clients in a number of ways:

  • The Main Report
  • A series of Notes covering diverse issues across Five main subject streams
  • Telephone or face-to face advisory

The Notes are an ongoing output that may analyse direct data from Hewson’s own research (within WSS) or may be commentary on third party/literature based material. The Notes are normally 2-5 pp and are intended to be an easily accessible library of critical information.  In 2016-17 there are likely to be 100-200 Notes issued relating to Women Sex and Shopping.

Subject Area Streams

  • Retail Environments (Emotional Goods)  – RE
  • Personal Lubricant – PL
  • Sex Toys and Accessories – STA
  • Female Sexual Behaviours and Attitudes – FSB
  • Older Women Economy and Lifestyle –  OWEL

Analyst Notes   Examples (published April 2016):

  • The potential entry into the Personal Lubricant market of Beauty/Skincare Brands
  • The entry of brands on incumbent players in Personal Lubricants
  • The entry of brands: Good or bad news for the Adult World?
  • Sexual Goods market trends:  size, growth and direction 2016
  • The Older Woman (40+) Emotional Goods Economy: Misunderstood and Left Out?
  • Pragmatism in the Female Consumer: Masking over the gaps?
  • WSS Lubricant Pilot Study: Some Implications
  • Emotional Goods Retail:  Is the High Street in need of a revolution?
  • Sexual Wellness:  Does Society underestimate the economic impacts?
  • What is the possibility that sexually related goods are an important consumer portal for luxury goods?
  • The Psychological impact and effects of ‘Objects’ such as sex toys and lubricants
  • Marketing and Advertising to older women: Lessons from the wider world of commerce
  • The challenge of Research.  Sexual issues, older women and the future of retail all present significant difficulty
  • Literature Review: Bergner, Meston, et al