About Us

Hewson Group were established in 1989 by Nick and Wendy Hewson as a market analyst company that proved a key influence on the development of CRM – now the world’s biggest ever business application.  In 2019 the main focus is on the Female Economy and the research obtained via the Women Sex and Shopping Project.

Publications include:

The Impact of Computerised Sales and Marketing Systems: Hewson N; Hewson W
Emerging Information Technologies – A Marketing Opportunity: Professor Malcom McDonald; Professor Hugh Wilson; Hewson W.  ISBN 1 898150 00 1
Towards Excellence in Marketing Strategy: Professor Malcom McDonald; Professor Hugh Wilson; Hewson W. ISBN 1 898150 02 8
The CRM Systems Handbook: McAlpine G; Hewson N; Hewson W.  ISBN 1 898150 05 2
Profit or Pain from your User Experience: Meetings A; Hewson W. ISBN 1 898150 06 0
CRM in the Public Sector: Jones R; Hewson W. ISBN 1 898150 0 52
Towards a Citizen Centric Authority:  Jones R; Hewson W. Hunter D.; Meekings A.  ISBN 1 898150 0 79
Email Retention and Retrieval: Hewson N.
Women Sex and Shopping: Hewson N

See also Our Work